3 Simple Steps to Grow Your Business That You Can Do Right Now
Not much time on your hands? Feeling a bit stressed out about all that you hear you should be doing for your business? Perhaps you know you should take some time to figure out local SEO and give your business a greater competitive edge… After all, 64 percent of people use online searches as their main way to find local businesses. But you are struggling with daily real-time problems, and you don’t have enough juice to make it to proactive thinking.
If that describes you, you are not alone. Most of us realize we should be thinking about how to get more customers into our doors versus sweating the small stuff. But it can be hard to relegate urgent matters to the back burner when there’s so much right before our eyes that appears urgent.
Putting better time management aside, want something practical you can do today? Right now? To grow your business? Here are 3 simple steps that you can take that will put you on the path to showing up in searches for your local area.
Step 1: Claim your business on Google.
First stop, Google. Rome wasn’t built in a day, and you can take care of listing your business in other online directories later. But first, fill out the info and make sure it hits 100 percent. Double check that the info you list here mirrors your business info across all your online avenues. Google has a guide that will walk you through each step. It comes with videos too. Lots of hand-holding here!
That wasn’t too hard was it? This is a free listing service, so there is no reason not to do this. Ready for the advanced step? Want to know where else you should list your business? Do a search and find out where your competitors are listed. Start there. Remember to include some key selling points that sets you apart from your competitors.
Step 2: Use localized keywords in your web content.
What terms do people search for when looking for a business like yours? It might be different from what you think. Hiring an agency to figure this kind of stuff out for you might pay off in the long run. “Implementing a solid marketing plan will generate the best results, and it all starts with proper website auditing,” says ChrisWielinskiManaging Partner of Brown Box Branding in Dallas, TX.
If you are not ready to take that step yet, read through your website from start to finish. Check it against terms that you feel people use to find you. And don’t forget! You want to include a mention of a local city or district. For example, if you are a Pilates teacher in Minneapolis, use a phrase that uses that string of words together.
Of course, there is more that you can do about optimizing your site. But baby steps first. You’ll get the hang of it as you go along.
Step 3: Ask for Reviews.
Example scenario: You see two restaurant listed on TripAdvisor in the area you will be visiting soon. The first restaurant has 3 reviews that each give the restaurant 4 stars. The second restaurant has no reviews. Which restaurant would you choose to dine at? The first, right? The numbers are like this: 88 percent of us trust reviews listed on such sites as much as we trust the recommendation of a friend. And for most of us, that means a lot.
If your business has no reviews online, chances are you aren’t getting that increase in customers that you should. Text your friends and ask them to write a review for you. Call in some favors, or do a favor in return. The first few reviews are often the hardest to get, but soon you’ll get in the habit of asking, and people like to be helpful.
Where should these reviews go? Anywhere and everywhere. Encourage people to writer reviews on your Google listing, on your Facebook listing… Just get them out there.
There you have it. 3 steps any business owner can do today without needing to block aside a whole day to do it!