7 Advanced e-commerce Social Media Techniques That Will Work in 2017
To stay ahead of the curve, you’ve got to apply the correct e-commerce strategies. Here are 7 steps that will have the competition eating your exhaust.
Their number of e-commerce sites is growing rapidly. That means that for anybody in the market, there is more and more competition. In order to stay ahead, you’ve got to have the right strategies. Of course, as the e-commerce market isn’t just growing but also developing, what to do can be hard to figure out.
For that reason, we made this article. Here we’ll explore some of the best techniques that you can apply in order to get ahead of the competition and make your e-commerce strategy really rock. Only then can you be sure that your store stays both lucrative and your market share continues to grow.
Avoid being overly sales
The first thing that you’ve got to remember is that though you can occasionally push your product through your social media channels, to do so too much will have people lose interest fast. People aren’t just looking for good prices. Instead, nowadays they expect to be informed, entertained and acknowledge.
For that reason, you need to create content that isn’t just about pushing your product but will also offer further value to your readers. The goal here is to build trust and recognition. You want to become the go-to location for information that your audience is interested in.
You can’t become that if all you’re doing is pushing your product.
Use customer reviews
If you’re in the position that you’ve got positive customer reviews, then you should use those. You see, customer reviews can do to things. First of all, they can be immensely positive without it seeming like you’re blowing your own horn. Secondly, they are often far more trusted by your audience as they come from third-party objective sources.
In fact, research shows that 88 percent of people trust reviews as much as they trust personal recommendations. And as you actually have control over the reviews, that’s a powerful tool to have at your disposal.
Join social media groups
Another powerful tool is social media groups. This is truer now than it ever was, as the organic reach of our posts keeps falling. Groups are one of the best ways to counter that drop. There are groups dedicated to nearly any topic that you can possibly imagine.
And though they’ll often have rules that you’ll need to follow, this can be well compensated by having a wide reach beyond your actual fan base to people that have never heard of you but are sure to be interested when they do.
Even better, start your own group. If it’s a theme that strikes a lot of people as interesting, then people will flock to it and – even better – they will start to put up their own links and ideas so that you don’t have to. In this way, you’ll have an engaged audience for your content and your ideas.
Start a blog
You have to have a blog. This isn’t just to give you content for your social media, but also because places like Google care a great deal about whether you’re blog has new interesting content or doesn’t.
And yes, that does sound like a big commitment. At the same time, it isn’t as big as you might think it is. Just as long as you put up content regularly, you don’t need to commit to several posts a week. One will do.
What’s more, you don’t have to write blog posts. You can also create podcasts, info graphics, videos or anything else, really. Instead of focusing on quantity, focus on quality. Write interesting, high-quality content that people will actually be interested in, because only with this will you be able to turn a one-time visitor into somebody who comes back again and again. For that reason, don’t be afraid to use other people to take your content up to the next lesson – hire a freelance writer, or use a writing service.
Reach out to people with reach
People talk a lot about ‘influencers’. What they’re often talking about in those cases, however, is people with 10s of thousands of followers. The thing is, they’re not the only people who can increase your reach. There are plenty of people with a following on a much smaller scale – perhaps in the 100s or the 1000s – that can still be very interesting to court.
You see, you have to remember that the point is not how many followers they’ve got. That’s just a number. What you’re really interested in is how many followers they regularly engage with and engage with them.
The truth is that this is often a higher number for what are known as micro influences than for the big names. What is more, while the big names might want thousands of dollars or more for a single social media post about your product, these micro influences will often gladly mention your product and discuss its virtues in exchange for getting a free sample to test or to review.
Keeping it short and sweet is not just something that works well in offline sales, it is also effective online. The longer an update, the fewer people will actually bother to read it. So, make sure the length of your posts doesn’t stretch beyond a few lines. Don’t explain, but intrigue.
For if you explain, then your audience already feels they have the answer, while if you intrigue you create the desire to find the answer. In that way, you’ll get a much higher click-through rate to your website.
Of course, if you do, you’ve got to make sure that you back up what you’re claiming on your social media post with actual content. This is a perfect case of the ‘once burned, twice shy’ rule, where people become very skeptical if you can actually deliver when you claim something. So don’t burn that good will!
As a final strategy if you’ve got money to invest in advertising, make sure that you actually stagger it. On many platforms nowadays you don’t have to invest serious money in order to get some idea of how effective your advertising is.
So use that. Instead of directly throwing a big sum of money at a post, first, try it out with a 5 dollar run. And don’t just try out one version, try out several with different images and different slogans. This basically amounts to A/B testing. Only when you’ve tried out a few different designs actually put down a bigger amount for the more successful ad.
In that way, you’ll get far more bang for your buck.
A lot of e-commerce sites are so busy trying to sell their product that they forget that social media isn’t about selling – not for their audience anyway. Instead, it is far more focused on the social sharing of stories and ideas.
The problem is that by forgetting that, they are effectively shooting themselves in the foot, as it means that their audience ends up uninterested in what they’re doing.
Don’t be like that. Remember to actually be social on social media. Talk to people, build relationships and create a report. In that way, you’ll create an actual connection between yourself and your audience. That then, in turn, will lead to an increase in visitors and sales.
Only in that way can you get ahead.