Published On: Wed, Jun 1st, 2016

Ad Blocking Software Use Increased By 90% In A Year: Report

Most of the smartphone owners are using ad blocking software and a new report says the trend rose by 90 percent over the past year.

A startup company by name PageFair released a data this week saying one out of every five smartphone uses the ad blocking. The figures represent smartphone owners from across the world.

The report adds ad blocking software is more common in emerging markets like India, Pakistan and China. About 36 percent smartphone users in the Asia-Pacific region take the help of ad blocking software in blocking ads on mobile web.

Ad Blocking Software Use Increased By 90 percent In A Year

However, the trend is less in Europe and North America.

PageFair CEO Sean Blanchfield said the findings are surprising as people in the West usually don’t consider what is going on in developing countries.

The report finds emerging market uses ad blockers to reduce load times and bandwidth use.

The trend of ad blockers increased after the announcement of Apple that users can block ads in Safari on iOS 9.

Other browsers including Mozilla and Opera too have released their own products that can help in blocking ads on Apple’s OS.

It has been also lately debated the mobile ad blocking may be a serious threat to the future of media and journalism. Share your views too about the threat, if you believe to be, with us and fellow readers in the below given comment box.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade.