Published On: Fri, Sep 9th, 2016

Apple To Test Self-Driving Car Software On Road

Apple has finally progressed its Titan to real-world testing, but on a closed track of course.

Titan is code name of secretive car initiative of the iDevice giant.

Apple has recently rebooted its strategy and testing of autonomous vehicle software is indicative to it. The new plan is shift toward software instead of building its own electric car.

However, the shift toward software was a longtime plan of two of the company’s ex bosses – Bob Mansfield and Steven Zadesky.

Mansfield left Apple with retirement. His refined focus led to several job cuts. He pointed out the difficulties of building own electric car along with autonomous software.


Couple of auto giants have stepped in of building electric car and self-driving car such as Ford, GM, Tesla Motors and ride-hailing company Uber, which is busy pooling top talents and engineers from industry for the project.

The situation now is tough for Apple with its never publicly acknowledged Titan’s existence.

Apple CEO Tim Cook was asked earlier this year about the car plans and he replied, “Do you remember when you were a kid, and Christmas Eve, it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while.”

Share your own views too with us and fellow readers about Apple’s autonomous car software and the projects of building self-driving cars by other auto giants including ride-hailing company Uber.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade. He can be contacted at

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