Published On: Tue, May 17th, 2016

Five things not to miss at Drupa 2016

With about 1,750 exhibitors from 54 countries, this year’s Drupa show is going to offer a fascinating collection of the best ideas and innovations in the printing industry from right across the globe.

As the event approaches – it’s on from May 31 to June 10 – visitors will need to plan how to make the most of their time in Dusseldorf.

Here’s five things that no visitor will want to miss out on:

Nano will be a big deal

Five things not to miss at Drupa 2016

A big highlight at the last Drupa, four years ago, was Landa’s Nanotechnology project. In the years since 2012 the firm has perfected this innovation and, at Drupa 2016, is set to offer long awaited demonstrations of its S10, S10P and W10 Nanographic presses. Many believe Benny Landa – the ‘father of digital printing’ – has come up with another revolution for an industry in which he is seen as a great pioneer.

The Medici Man talks

The exhibitors are an important feature of a show like Drupa, but so too are the speakers. The event kicks off on the first night with a keynote talk by the bestselling author of The Medici Effect Franz Johansson. The Swedish-American author will aim to explore the question: “What happens when technological revolutions meet an industry that has been around for a millennium?” This looks at the theme of ‘intersectional thinking’, exploring the practical impact that new technologies could have on industries and economic sectors.

3D – the next dimension

3D printing has caught the eye in the last few years, but businesses are now looking for practical uses for this transformational technology. Drupa will provide an insight into the future for 3D. Massivit 3D Printing Technologies, for example, has already announced it will use the show to give a first public demonstration of its 1800 printer, which can produce displays up to 6ft high.

Avner Israeli, MassivitCEO, said: “Following three years of hard work and incredible progress, we are very excited to demonstrate our system at drupa. In general, 3D print has the flexibility, speed and price point to unlock huge new creative opportunities and drive profitable growth for users, and that is no different for the printing industry.”
This will be just one of many 3D innovations to catch the eye.

The total package

Packaging is a key growth sector for printing and that will be reflected at Drupa. Brands are pushing more and more for engaging packaging as a key part of their marketing output and to enhance their customer’s experience. That means a need for flexible and faster ways to print such material – something all of the big hitters will look to address in Germany.

Big competition

The title of ‘biggest exhibitor’ at Drupa passes from Heidelberg to HP in 2016, taking one entire hall for its products and services. The American giant will be looking to deliver talks and demonstrations that reflect its position – although don’t rule out Heidelberg, which still has its own hall and a big offering. Perhaps just as significant, India will have 41 companies represented at the show – proving the strength of the sector in the country.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade.