Google Playstore Restricts User Testimonials In App Descritpions
User testimonials in app descriptions are forbidden by the new Google PlayStore guidelines.
According to the updated guidelines from Google, developers are not permitted to include irrelevant keywords as well as user testimonials in app description. Some of the developers include keywords which are unrelated to the app function in their product description. Google believes that the restriction will prevent the developers from trying to manipulate the search engine ranking.
Google has explained the terms for using unrelated keywords or references in the spam and placement in the store section of the guideline. The guideline goes like this “Please do not include user testimonials in your app description. They tend to be dubious and are frequently utilized to include references to popular search terms and competitor apps in violation of the policies outlined here. Let your users speak for themselves via Play’s comment review system.”
Google has been practical in taking action against the app developers who perform the practice of manipulating search algorithms. Android Police warn that the developers who are not following the new guidelines may see their apps being taken away from Google Play.
The updated Google’s Developer Distribution Agreement section 4.5 had forced Amazon to fix up its all-in-one Amazon app because of the Amazon App Store integration. The company had confirmed that the main Amazon app has been replaced by the Shopping app of Amazon, which doesn’t have the Amazon App Store for Android integration function. According to Amazon, they have launched a new app for Android phones in September and that app offers the best mobile shopping experience to the customers. This app enables the customer to find and purchase the items from Amazon’s digital catalog. This app provides access to the prime instant video player and the chance for streaming more than 40,000 movies and TV shows. Google has made changes in the developer distribution agreement subsequently in September and as a result, they had to remove the app from the Playstore and published the shopping app.
According to the changes made the in the section 4.5,”You may not use the Store to distribute or make available any product which has a purpose that facilitates the distribution of software applications and games for use on Android devices outside of the Store.”
We can hope that the move by Google will help the customers to identify the quality products, without worrying about being a victim of manipulated reviews.