Published On: Tue, Mar 18th, 2014


Web surfing through the Internet’s main gateway now looks slightly
different on personal computers, thanks to a few cosmetic changes to
Google’s search engine this week.
The tweaks to the way Google’s search results appear on desktop and
laptop computers mirror a makeover on smartphones and tablets
introduced a few months ago.
The new presentation increases font sizes and removes the underlines
below the blue links of each search result on PCs. Ads appearing along
the top and the right-hand panel of the results page no longer are
presented in boxes shaded in blue and yellow. The marketing pitches
are now marked by small ad tags to distinguish them from the rest of
the results.
Google Inc. rolled out the new design on PCs with little fanfare, even
though it will be seen by almost everyone who searches for information
on personal computers. That’s because Google processes about two out
of every three search requests made on PCs.

The company’s lead search designer, Jon Wiley, announced the makeover
Wednesday with a post on his Google Plus page. The changes are meant
to make it easier to scroll through Google’s search results and
present a “cleaner look,” Wiley wrote in his post.
Google’s decision to transfer a design originally tailored for mobile
devices to PCs also underscores the company’s increasing emphasis on
smartphones and tablets. “Improving consistency in design across
platforms makes it easier for people to use Google search across
devices, and it makes it easier for us to develop and ship
improvements across the board,”

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