Google Stops Public Sales of Google Glass To Focus on Redesign of Glass
Google announced its decision to stop selling of their internet-connected glass to consumers. The company has stopped thepublic sales to develop a better and affordable version of the eyewear so that it will be free from the label of “freakish device”.
From January 19th the sales moratorium on the Google Glass has come into effect. The glass was in the market for nearly two years.
The decision coincides with the spin –off of Google from the secretive Google X lab where it was invented.
The Google Glass will be now under the division steered by veteran marketing executive Ivy Ross, whose past experience includes stints at fashion-conscious companies such like Gap Inc. and Calvin Klein. Ross will report to Tony Fadell, who played an important role in designing Apple’s iPod and he is now in charge of the smart-appliance maker Nest Labs that Google Inc. has bought for $3.2 billion last year.
Google will continue selling a version of the Glass to companies that have found uses for the device in their offices, stores and factories. The Mountain View, California, company still has plans to come back with a new model of Glass for consumers, but hasn’t set a timetable for the next release.
It is expected that by the time Glass returns to the consumer market, it will face more competition from other wearable computing devices, including a line of smart watches that Apple Inc. plans to begin selling this spring.
“Well, we still have some work to do, but now we’re ready to put on our big kid shoes and learn how to run,” Google said.
The Google glass is similar to a pair of spectacles except the Explorer edition didn’t contain any actual glass in the frame. Instead, the device has a thumbnail-sized screen attached above the right eye, so a user can check email, see Twitter posts or get directions without having to grope for a phone.
Google started distributing device to computer programmers and about 10,000 randomly selected people in 2013 with the hope that the test group would come up with new ideas for using Glass and drum up enthusiasm for a hands-free way to remain connected to the Internet. The device costs approximately $1,500.
Though the glass gained the attention of gadget lovers, it failed to get extensive acceptance. Glass was a turn off to many, due to its potential to intrude on people’s privacy by secretly taking pictures or video.