Huawei becomes official Smartphone partner of Arsenal Football Club
Arsenal and Huawei have announced a new partnership that will see Huawei becomes the global smartphone partner for the Arsenal Football Club globally. It will also include exclusive offers, content and brand presence during Arsenal matches. This partnership would be officially unveiled to the fans at Emirates Stadium before the Premier League clash with Fulham on Saturday.
This would see officials and players taking part in Huawei’s communication and promotional activities both in the UK and overseas. Back in 2013 HTC became the official Smartphone partner of the UEFA Champions League and UEFA Europa League in a three-year partnership. Recently Xolo inked three-season exclusive partnership detal with Liverpool Football Club to become the official smartphone partner across Indian sub-continent.
Commenting on the new partnership, Tom Fox, Arsenal’s chief commercial officer, said:
“We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement”.
Mark Mitchinson, executive vice president at Huawei Technologies UK, said,
“Huawei is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years”.