Indian Market Unsaturated. Microsoft, Facebook, Google Luring Customers Differently
India seems still unsaturated market for tech giants like Google and Facebook. This is the reason the focus now is shifted away from United States and Japan. The first and foremost effort is to lure more Indians to come online.
Facebook has come to India with another plan after its Internet.org offering was scrapped about a year ago over net neutrality. It has come up with the concept of Express Wi-Fi. It is something like luring internet users to buy low-cost data packages to get access to fast internet via local hotspots.
The search engine giant too is learned to be installing free Wi-Fi at 400 railway stations across India.
A recent update in the race is Microsoft’s effort targeting every rung of the commercial ecosystem. It as vowed to provide cloud services to startups and also to corporate giants, more streamlined job search results, giving ability to look for opportunities to rural job-seekers who have lower skill levels and even low connectivity, and several more.
Microsoft CEO Satya Nadella met Maharashtra chief minister Devendra Fadnavis earlier this week and talked about scaling up the project that he had discussed with prime minister Narendra Modi and IT minister Ravi Shankar Prasad in 2015 of building fifty smart villages in the state and streamline e-governance experience in everything including healthcare and local policy.
He claimed over 2,000 startups are using their cloud services and in latest deal it is learned Flipkart will use Microsoft’s cloud exclusively.