India’s BHIM e-Wallet App vs Paytm, Mobikwik, Freecharge
The Bharat Interface for Money (BHIM) app is the new challenge for mobile wallet companies like Paytm, Freecharge and Mobikwik. It is the first government promoted of the kind in India.
Launched on the New Year’s Eve by Indian Prime Minister Narendra Modi, the BHIM app is an Aadhaar-based mobile payment application and is learned from experts to be a decisive turning point for the existing mobile wallet players in the fight to get larger market share.
Since the ban of two largest denomination, Rs 500 and Rs 1000 currency notes, in the country the mobile e-wallet companies started making their presence more felt in the country. The poster boys are Paytm, which is currently leading the market, Mobikwik and Freecharge.
Paytm is currently pregnant with about 150 million users on its platform and is synonymous to e-wallet. Each day it is adding 5 million new users and 7 million transactions are being served that is worth Rs 120 crore on daily basis.
Mobikwik on the other hand has user base of about forty million and every day a growth of 40 percent is being see in app downloads.
The BHIM app is actually a rebranding of Unified Payment Interface (UPI) and Unstructured Supplementary Service Data (USSD). It is named after Bhimrao Ramji Ambedkar and is aimed to promote digital transactions in the country.
The app is currently limited to Android users and can be downloaded from Google Play Store. The maximum transaction limit of it is Rs 20,000.
However, BHIM app is different from other e-wallets as it supports some local languages while the others only support Hindi and English. The government will soon be launching the app in regional languages too.
In BHIM app users don’t need to add money before making any transaction as it is directly linked to online banking. It works on feature phones too without the need of internet connectivity by dialling *99# and follow the instructions.