Published On: Sat, Sep 17th, 2016

LPU Students created Competition to Anushka-Ranvir’s ‘Band Baaja Baaraat’

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• Under PM Modi’s ‘Startup India Campaign’, LPU students decided to take entrepreneurship route
• Developed unique Startup ‘Mobile App’ that would change definition of events planning & management
• Students’ company is listed among the 134 selected entities on the Startup India website of the Government of India
• Students’ App is a boon both for vendors and the people
• Incubation Center established at LPU helped students in carving out their plan for the first app of its kind

Jalandhar: Taking cue from manual wedding planning company of ‘Shruti (Anushka Sharma)’ and ‘Bittoo (Ranvir Singh)’of bollywood’s ‘Band Baaja Baaraat’ movie; two students of Lovely Professional University have developed a unique Startup ‘Mobile App’. This innovative App is destined to change the definition of event planning & management. Trade marked as ‘Land Scape’, this app has already created a budge and has got its first benefit as a start up. Starting from a nominal fee, students’ idea is to take it to newer and greater heights. Students’ company for this app has been listed among the 134 selected entities on the Startup India website, and has recognition from the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry (Government of India). Mechanical and Electronics & Communication Engineering final year LPU students, Pushkar Kumar and Hasan Rahman, had decided to adopt entrepreneurship route under PM Modi’s ‘Startup India Campaign’.


Pushkar, who hails from Dhanbad in Jharkhand State, shares: “Coming thousands of miles away from my home town to LPU, I got associated with never-ending world of happenings at the university. I learnt how to plan, conduct, and manage numerous events which ultimately encouraged me to be an entrepreneur. When I and Hasan were planning to form an innovative event management company, by connecting the present event industry with technology, Startup India campaign was inaugurated which further boosted up our dream.” Adding information, Hasan who is resident of Assam, said: “We applied on the official website of Startup India, our application was vetted by IMB (the Inter Ministerial Board) for its uniqueness and novelty, and we were issued a certificate.”

LPU students’ mobile application (App), which is a boon both for vendors and people, will be available on all standard platforms. It aims to connect all events through a common digital platform. From here, the supposed customer would be able to choose from his/her day to day events including “Birthday Parties, Dates, Get Together, as well as special events like Wedding, Anniversaries and more”. Customers will get these events or celebrations planned and executed within their budget and flexible packages in an easy manner from a single spot. Customer would also be allowed to customize ceremonies based on their location, religion, caste, ritual and more. One of the App’s sections would help vendors engaged in services for catering, light, sound, decoration, transportation and more to get associated for boosting up their current service in each and every corner of the country.

Pushkar and Hasan belong to different streams of studies, regions, religions, culture; yet, they have one thing in common that their mind set up is altogether for an ‘App’, which is to manage a technology based trade in the entertainment & event arena. On these lines, the Incubation Center established at LPU has helped them in carving out their startup plan efficiently. Wishing grand success for these enterprising students, LPU Chancellor Mr Ashok Mittal encouraged other students also to nourish their acumen for entrepreneurship.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade.