If B2B marketing is something you are familiar with, most likely you know the importance of positioning your website high in search engine results for the keywords of your software. If you are still not convinced of the importance of SEO, let me bring you up to speed on the issue …As claimed in a recent Google research, more than 70 per cent of all business products and services purchases begun as a generic Google search. What followed is an average of 12 more searches before a buyer decides to go with a specific brand and the products of their site.However, knowing the importance of SEO does little to address the question of how you can position your website high in the search page results. What we do know is that there are a lot of available SEO tools that can help us answer the question. The following are some of the most notable instruments to help you better understand and monitor the SEO process, and some of these are being used by internet marketing companies:

1. Moz

This tool is an inbound marketing software that monitors and measures your ranking in search engines, pinpoints errors on your website, optimizes your content, and more. The software comes will a 30-day free trial but you are not required to purchase or make use of this tool in order to learn from the Moz experts. Their great and informative blog breaks down SEO-related topics into understandable and easy to digest information.

2. The Google AdWords Keyword Planner

Knowing which keywords to use to target your online content will help you a lot when rewriting your website copy. With the keyword planner of Google, it is easy to come up with new and fresh ideas for keywords, determine the keywords search volume you wish to target, and decide on which keywords can attract the most visitors to your website. This free keyword tool, although meant to help you in your paid AdWords campaigns, can help you in choosing the optimal blog post title, decide on a headline for a particular page or how you should name your products.

3. The WordPress SEO Plugin by Yoast

This is one of my favorite WordPress plugins and I use it in all my projects. It allows you to optimize both pages and posts for specific keywords and comes as a free and premium SEO solution. It is extremely helpful for any WordPress SEO enthusiast as it suggests the best places on your page where you can insert a particular keyword, be it the URL of the page, the page content, the title or the meta description. What is more, the plugin of Yoast will also analyze the page’s content and inform you with visual cues whether there are any negatives you can improve. Yoast will determine whether your copy is readable, recommend on the number of words in the headlines and the body of the content, examine the number of outbound links, and inform you whether the same keyword exists on a different page.