Published On: Sun, Sep 25th, 2016

Stop Your Online Customers from Abandoning their Carts with These Tips

Cart abandonment during checkout is one of the problems that befall e-commerce sites. While it is also the case with onsite shopping, this occurs more often with online shops. The reasons for this occurrence are varied. It can be because of the additional cost like shipping, or there are better prices elsewhere (comparison shopping), lengthy checkout process, website navigation is complicated, forced account creation, declined payment methods, concerns on payment security or requiring too many personal information.

However, there are still several ways to keep your customers from leaving their carts and continue their purchase.

1. Simplify checkout process

As is often said, online customers (including online readers and browsers) do not have too much patience over complicated things and lose interest easily. Make your checkout process speedy, smooth and straightforward. If they have to navigate through several screens to arrive at the checkout page, the more time they have to think about their purchases. Reduce the number of steps from shopping to checkout and you’ll have an increase in sales.


2. Shipping – efficiency and cost

The additional charges for shipping is one of the reasons why online shopping carts are abandoned. If it is practical for you, why not offer free shipping? Or you can provide free shipping to one location for purchases over a set amount.

If you have to charge a fee for handling and shipping, keep them as low as possible. You have to find the best shipping company with the lowest rate, streamline your order fulfillment process and negotiate discounts on materials for packaging.

You should also make it easier for online shoppers to calculate the shipping cost while they are doing their shopping. Make sure that you provide information about expected delivery times prominently. They should be immediately informed on merchandise shipment and expected delivery dates after they have placed their order. Provide your customers with the option of speedy delivery by paying an additional for shipping or lower delivery charges for a longer delivery schedule.

3. Make it easy to amend the shopping cart

Understand that there are impulse shoppers. If you make it easier for customers to amend their shopping cart, they will not abandon it because they cannot remove unwanted items quickly. This will help them to continue their shopping until they reach the checkout and payment page. Amending the shopping cart is better than having customers abandon the entire cart altogether and starting again, at which point most customers will simply forego shopping.

4. Be clear about the costs upfront

Online shoppers are usually shocked at the cost of their purchases during checkout. Add the delivery/shipping charges and chances are the sale will not push through. Prevent this by showing the purchase amount as they shop, plus the shipping charges. When they know the estimated amount they have to pay prior to check out, they have time to amend their cart. This is a service that will keep them coming back to your shop.

5. Make them feel secure

With the reports on hacking and identity thefts, many customers become wary. Reassure them by showing trusted and recognised security endorsements and badges. Likewise, have universal payment systems available on your site, such as VISA, MasterCard, PayPal, etc., which support and strengthen your online shop’s credibility.

6. Do not force customers to register

Many online shops require customers to create an account or register before they can make a purchase. If this is a requirement, make sure that the customer can opt out of it and still be able to continue their shopping.

Make your online customers’ shopping experience simple and worth it. Allow them to shop conveniently and securely to ensure that they will not abandon their carts before the purchase is complete. Simplify your checkout process with an integrated POS system. With a POS system, your online shopping transactions as well as your other business processes, including inventory control and management, accounting, sales and customer data management will be streamlined.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade.