Published On: Fri, Mar 24th, 2017

Toyota’s Luxury Brand Lexus Enters Indian Market

It seems the luxury car customers are on rise in India and this is the reason Toyota’s Lexus has entered the market.

Debuting on Friday the luxury brand of auto giant introduced three models in India and those are RX 450h, ES 300h, and LX 450d.

Lexus has priced tagged the RX 450h at over Rs 1.07 crore while the ES 300h to come at more than Rs 55.27 lakh. The company has not yet announced the price for LX 450d.

Toyota's Luxury Brand Lexus Enters Indian Market

It is learned Lexus will also be launching sports version of the RX 450h later and it will be tagged at Rs 1.09 crore.

The all new Lexus LS was unveiled too on Friday but said to be made available here by next year.

On the occasion Lexus India Senior Vice President Akitosh Takemura said, “How India experiences luxury is evolving with its affluence… Lexus will be providing the Indian consumer with an amazing experience through our vehicles and service.”

Takemura added they are excited to bring their products to the luxury market in the country and opportunities are seen mapped to the remarkable growth.

The company has opened guest experience centers in New Delhi, Gurgaon, Mumbai and Bangalore where as the after sales service facilities will be in Chandigarh, Hyderabad, Chennai and Kochi.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade.

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