Use of Smartphones To Shop Online Set to Increase Drastically
India is one of the largest consumers of Smartphones and soon you are going to see that more than 70% of the online shopping will be done through smartphones. The e-commerce industry believes that m-commerce is the way to move forward now as they feel that it would contribute to 70% to 75% of their revenues henceforth.
The mobile internet traffic is more than the personal computer traffic in India at present. This means that more and more people are now accessing the internet through their smartphones. As there is increasing penetration of Smartphones in India, m-commerce is expected to get a major boost in the near future. Most of the e-commerce companies are also now targeting their marketing strategies to suit the Samrtphone users and social media. They are looking at improving the customer experience across touch points and platforms.
Amit Agarwal, the country manager and Vice President of Amazon India says that, more than 40% of their traffic are through mobile devices. There are about 120 million Indians who are logging on to the internet through mobile devices and only 100 million of Indians are accessing their internet through personal computers and laptops.
Snapdeal’s co-founder Kunal Bahl has said that about 60% of their online orders are coming from the mobile now and that m-commerce is growing at a faster rate. He says that within the next year he expects that the mobile orders will be close to 75%. The Snapdeal website is visited more by mobile users than by PC users.
Myntra.com, the popular online portal is expecting close to 705 of their sales to come through mobile phones this fiscal. This online retailer has also witnessed a huge rise in the m-commerce activity of late as many people have started to take a liking to shop for their favorite fashion brands through Smartphones. At present, 50% OF Myntra’s customers are shopping through the m – commerce facility and they are expecting the figure to go up to 70% this fiscal with the launch of their new mobile app.
Mausam Bhatt, Flipkart’s senior marketing director, says that the e-commerce industry is now gradually getting converted into m-commerce industry. A year ago, Flipkart had less than 10% of their visitors, orders and payments made from mobile commerce. But, now the figure stands at 50% and more. The use of m-commerce is increasing at a rapid pace. Flipkart is seeing two to three times in the mobile front when compared to desktop shopping.