Vista Rooms expanding Internationally, launches in Sri Lanka with 200 hotels
• Vista Rooms on an international expansion spree, launching in Sri Lanka with 200+ hotels in 25+ cities
• Vista Rooms plans to build the largest branded accommodation in Sri Lanka and expand to 5 other countries by the end of the year
• Average price per room is INR 2,500 and includes boutique hotels, guesthouses, service apartments, private villas and home stays
• All Sri Lankan properties can be viewed on www.vistarooms.lk
Vista Rooms has announced their foray into Sri Lanka. They have partnered with 200+ hotels in 25+ cities in Sri Lanka. Following the ‘luxury at low budget’ model, average room prices range around INR 2,500 which includes amenities such as complimentary breakfast, free wi-fi and concierge services for booking flights and sightseeing tours. The properties under Vista Rooms’ network includes include boutique hotels, guesthouses, service apartments, private villas and home stays. This is one of four other countries they will be launching in by the end of the year.
Vista Rooms has been expanding aggressively and in under 10 months since their inception, has covered 800+ properties in 80+ cities in India. It now aims to establish the largest branded network of travel accommodations in Sri Lanka. Tourism in Sri Lankan has seen a rapid rise in the past couple of years, with a staggering increase in demand for budgeted accommodation in particular. Last year alone, more then 80% of guest stays have taken place in 2-Star and below category. Sri Lanka is very similar to India and English is widely accepted language, which makes for a perfect fit for Vista Rooms. The negligible difference between Indian and Sri Lankan currency and the amount of travel time also helps Vista Rooms expand aggressively.
Commenting on the development, Amit Damani, Co-Founder & Head of Growth at Vista Rooms said that “We are happy that Sri Lanka has warmly received Vista Rooms and the response we have received from hotel owners and customers has been very positive. Our expansion plans have been driven by our customer needs who have reached out to us expressing interest in certain international destinations. The past long weekend itself we received over 25 bookings through an emailer we sent to a select group of prior customers.”
Vista Rooms gets involved in knowledge sharing with partner hotels to ensure standardization. As part of this exercise, Vista Rooms even shares proprietary technology which helps hotels to manage their property and customer relations.
AnkitaSheth, Co –Founder and Head of Alliances & Partnerships said “We are working with our hand-picked hotels to change the perception of budget hotels. We want travelers, coming to Sri Lanka, from all across the world to no longer worry whether their bathroom will be hygienic or whether the AC will be working when they stay at a budget hotel.”
Vista Rooms follows an asset and people-light model and looks to venture into 5 other countries by the end of 2016. The rapid growth in Sri Lanka is an apt testimonial to Vista Rooms aggressive growth plans.
About Vista Rooms:
A start-up venture Vista Rooms is the largest player in the tier II, tier III markets when it comes to budget hotel accommodation with their numbers rapidly crossing over 80 + locations and 800 properties in less then six months of their inception. Vista Rooms was born out of a collective intent to standardize budget hotels and add a touch of luxury. Vista Rooms was co-founded by AnkitaSheth, Pranav Maheshwari and Amit Damani. ‘Personalized luxury at a budget’ resonates in their mission statement and the company thrives on innovative out of the box thinking to bring consistent luxury features, across their network hotels. Seamless technology integration between their hotelier network and the Vista Rooms team ensures timely troubleshooting and escalations. Vista Rooms has the largest database in tier II, tier III cities of India and has scaled to a formidable level at 1/10th of the cost of other competitors.
Budgets at Vista Rooms range from Rs. 999 ($16) – Rs.4000 ($66) per night. This combined with attractive product and service discounts enable better customer engagement