‘Yu” Range Of Devices Unveiled By Micromax
Micromax is the second largest Smartphone manufacturer in the country. It is coming out with a new range of devices targeted at the youth called “Yu” brand that will offer customized user experience for younger users. The Yu brand has been officially launched in India and the first handset from this new venture will be launched next month. Micromax has partnered with Cyanogen through its subsidiary Yu Televentures to come out with the Yu brand of Smartphones.
The details of the price and the features of the first handset from the Yu stable was not disclosed by the company when it unveiled the Yu brand. The co-founder of Micromax, Rahul Sharma, said during the event that Yu brand will be a game changer not just in India but all across the globe.
Rahul also said, “Yu has been envisioned for building an ecosystem of connected devices and offer a customized experience for users. Yu is aimed at digital natives, tech enthusiasts who want more out of their phones and are constantly doing that.”
It will be a very handy tool for end users and will keep them engaged. They will be getting bottle gear access to choose the software upgrades that they need on their phones. The Cyanogen operating system used in the Yu handsets is built on Android and will offer top class and highly sophisticated privacy features, security, customisation and optimal performance on mobile devices. A forum will also be provided for the end users to shout out their ideas. These ideas if found good will be incorporated in the software updates carried out on the phone every fortnight.
It will be a product that offers the best value for money in the world and the company is looking to line up a lot of products in the coming days and have plans to sell them through online channels as well. The discussion to sell the Yu brand of devices online is currently on with popular ecommerce players. Yu will not be just concentrating on launching Smartphones, but is looking to offer other smart devices to the Indian market. Micromax is looking to topple Korean popular brand Samsung from the top position of the Smartphone market and says that it is pretty confident of surpassing the sales volumes of Smartphones enjoyed by Samsung within a few quarters. Micromax will have to come out with attractive and affordable high feature Smartphones if it has any dreams of gaining the number one spot in the Smaprthone market in India.