Published On: Wed, Jan 17th, 2018

Use Social Media to Help Your SEO

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Social media can have a positive impact on different aspects of your SEO efforts. You need to have a plan to maximize your use of social media to get the best possible results for your business.

Use Social Media to Help Your SEO

Relevant Backlinks

Social media marketing is all about sharing on the Internet. The more engaging your content, the more likely it will be shared.

Humorous posts are often shared more often than boring ones. If you can, use a little humor in your content.
When people share your links on social media, you will get more traffic to your website. It is also useful because social media may encourage more external sites to link to your content.

Do you need help increasing conversions through SEO? Try using social media sites like LinkedIn. As it is considered to be more of a professional social platform, links from LinkedIn generally produce better quality links.

In general, the more your content is shared on social media, the more opportunities people have to see it and link to it.

Google takes social media activity like Tweets and Facebook posts into consideration in their search algorithms. It is for this reason that you want to have many backlinks to your website.

Increase Content Visibility

Since so many people use social media, sharing your content on social media platforms gives it more exposure and also encourages discussion. The potential reach of your social media posts in quite large.

It makes sense that social sharing increases your online visibility. This increased visibility means your content might catch the eye of influencers in your niche.

If these influencers share your content, your exposure can grow exponentially. In addition, if they mention your link in one of their own pieces of content, you just got a new link. This will have a direct positive effect on your ranking in search.

Grow Your Social Media Followers

The more followers you have on social media, the higher the chances your content will be seen and shared. Search engines have a major impact on SEO. Pay attention to the quality of your social media presence and links.
Do not pay for likes or followers. When your purchase is discovered, and it will be, your site will be penalized. This punishment will hurt your search engine rankings.

Instead of trying to deceive social media platforms and search engines, spend your time seeking high-quality, real followers. Post valuable, helpful, engaging, and unique content to attract and engage others who will share your content.

Focus on steadily growing your social media following. Interact with your followers while encouraging them to share your content.

It is better to take the time necessary to legitimately grow your number of followers, even though it can be a slow process. Trying to take shortcuts will hurt you in the long run. Big brother is watching.

Use Keywords

It is just as important to use keywords in your social media marketing as it is for your website and ad campaigns. Using keywords on social media sites like Pinterest and Facebook makes your content searchable. This means that when users are searching for your keywords, they will see your content.

Optimize Your Posts

Make your posts attractive, creative, engaging, and relevant while at the same time, craft them for best SEO results. You can and should also optimize your social media profiles in the same manner.

Twitter and Instagram allow you to use hashtags to help your content in search via relevant tags. You should do your research on hashtag best practices for each social media platform. You also want to make sure you understand the current rules of how to use them correctly.

Stand Out From Your Competition

Just like with your website content, it is important for your social media posts and content to stand out from your competition. You should always integrate all your marketing efforts so they work together towards the common goal of more sales for your business.

Make sure you show your target market that you are an expert in your field. Answer their questions, be the solution to their problems, share interesting information, and make sure you offer them value.

The Importance of Relationship Building

You already know the importance of building relationships as a benefit to your business success. What better place to develop relationships than social media?

Social media can be a very powerful and effective marketing tool. Use it in conjunction with your other marketing efforts for the maximum impact on your search engine rankings and your business success.

About the Author

- Paul Linus is an eminent online journalist who has been writing news, features and editorials on different websites from across the world for about a decade. He can be contacted at

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